Seen in Journalism
We are dedicated to restoring accuracy and impartiality to media coverage of sex and gender and to the protected belief that sex is binary and immutable
We believe journalists have the right to report sex and gender with integrity and honesty
upholding the first principles of our profession, without suffering disbenefit or loss
What we do
We engage with journalists, regulators and editors to improve the quality of sex and gender coverage across UK outlets. We monitor inaccuracy and bias, and alert editors and journalists to their failures.
We submit to consultations and reviews, guided by the principles of accuracy and impartiality, and we offer support and non-legally binding advice to journalists who've faced problems in their newsrooms because of their approach to covering sex and gender.

Connect with a diverse group of journalists and media professionals dedicated to responsible reporting.
Engage in initiatives aimed at confronting myths and misrepresentations in media.
Advocate for the protections related to sex in the Equality Act 2010.
Partner with other organizations focused on improving media representation